Hoopla Content Management System and Search Engine Optimisation (SEO)
Increase in enquiries and sales
Saved time and costs
Higher listings in search engines
Improved access and information for existing customers
Attracted new policy holders
Motaquote, part of Protectagroup, is one of the largest insurance brokers in Wales, serving customers throughout the UK. The company first opened its doors in 1991 and has continued to flourish and expand over the last two decades, to 13 local, high street branches across South Wales.
With a growing portfolio of products, Motaquote wanted to improve its web presence. The company’s web sites had zero visibility within the major search engines, so it was important to address this to increase sales opportunities online.
In a crowded online marketplace, it was important for Motaquote to continue without interruption to its services while the solution was being developed, and for it to be aligned with the company’s growth and evolving requirements.
Logic Software’s innovative Content Management System (CMS) called Hoopla, provided the perfect solution to Motaquote. Hoopla manages the technical details of web site maintenance and gives clients total control over content publishing. Logic incorporated design templates into Hoopla, which had been prepared by Motaquote's preferred design agency.
Since using the software, Motaquote has experienced a surge in enquiries and policy sales.
“It’s an easy way to update and manage our website which saves time and money of course. Continuing to invest in the development of our brand is fundamental to success. That’s why we decided to ask Logic Software to work with us on the development and growth of our online presence. We have worked with Logic Software across many different initiatives and projects for over 5 years and they continue to offer honest, reliable, timely, efficient and effective IT solutions.”- Emma Watson, Head of eCommerce and Marketing at Motaquote.